A publishing family rooted in NC

With award-winning publications spanning across the Old North State in three concentrated markets, our editorial team has gained statewide recognition for producing show-stopping magazines rivaled by none. Our publisher, David Woronoff, is a fourth-generation North Carolina publisher. The Pilot, LLC also produces:

• The Pilot newspaper in Southern Pines

• Business North Carolina magazine

• The Moore County telephone directory

• First Flight, a digital agency

• SouthPark magazine in Charlotte

• PineStraw magazine in the Sandhills

• Owns and operates The Country Bookshop in Southern Pines